Value proposition. That is a key term in marketing. Have you heard it before? Do you know what it means? If not, no worries, it is not one of those more common terms or phrases that everyday people use when communicating. A value proposition refers to a business or marketing statement that a company uses […]

The holidays are upon us! It is a wonderful time of year that incorporates some major events: Thanksgiving, Christmas and New Year’s. With these events come wonderful opportunities for your church to create amazing holiday social media content that inspires, challenges and engages your community. In fact, there is so much you can do around […]

It is well known that if you want to reach students these days, you have to have an active presence on social media. That is where students are and will be. But what about parents? How do you reach parents these days? As hard as it may be to believe, social media is actually a […]

A few years ago, at the very first Rethink Leadership, Jeff Henderson came on stage and talked about what his church was doing in the community. He called it being “for” his community. From this moment on, I began to hear what it was like for a church to really be “for” their community. As […]

In January 2011, the nZone opened its doors. It’s an 83,000 square-foot former Budweiser distribution center converted into a sports complex that now sees on average of 500,000 people come through its doors each year. What makes the nZone unique is that it is owned and operated by New Life Christian Church. New Life built […]

As churches look to find ways to reach more people for Christ, online church is often brought up. What online church looks like depends on the church, but in this very digital and online world we live in, looking to use online tools to reach more people in your local community (and the world) is […]

The world is in a very interesting state right now. There definitely seems to be a lot of animosity and hostility toward people who believe or think different things. We often see this played out in social media. Just scroll through your Facebook or Twitter feeds and you will see all sorts of arguments going […]

IGTV hit the world just a short time ago but it already has people talking. Have you heard about IGTV yet? Maybe a better question is have you started playing around with it yet for your church or ministry?  What is IGTV?   IGTV stands for Instagram TV and allows you to upload long form videos […]

Today it is very rare for someone not to be on social media in some capacity. They may not have accounts on all of the most popular social networks (Twitter, Facebook, Snapchat, Instagram or Pinterest) but they have at least one of these. Considering the amount of involvement and engagement on social media channels, it […]

Social media is awesome in so many different ways as it allows you to engage, inspire and inform people of what is happening. This is particularly true for churches. Churches can use social media to really make an impact in their community. But there is one social media network that is still underutilized among churches: […]