Did you know that Gallup researchers estimate that we are exposed (more like bombarded) with 5000 different advertising messages a day? We hear them, we read them—we are surrounded with messages telling us what to do and what to believe and what to buy. That means there’s an awful lot of competing noise out there. […]

Maybe it’s just me but there’s something electric about being in the stands at a basketball game. Maybe it’s because you’re closer to the action than at a football game. Or maybe it’s because I find the game easier to understand and follow! • There are important things—the fundamentals—that coaches everywhere focus on with basketball […]

WANT TO READ MORE about Made to Stick or from the Heath brothers? 1. https://heathbrothers.com/madetostick/— the authors’ website with a sneak peek at the first chapter! 2. https://www.fastcompany.com/madetostick— the authors’ write a column for Fast Company too. 3. https://www.youtube.com/watch?v=WvaEdc_K5g0— watch an interview with Dan Heath about the five most important ideas and how to make […]

I know you’re busy, so I’ve summed up an entire book in just one post using a top ten list! Be sure to check out the first and second entries this month about Made to Stick by Chip and Dan Heath, then we’ll finish up tomorrow with a few more go-to resources around this topic […]

After a week off, we’re picking back up this month’s Book Review on Made to Stick by Chip and Dan Heath. If you’re just joining us, make sure to check out the first introduction post and you can buy it here. They share “why some ideas survive and others die”. The template or outline that […]