Social media is a fantastic tool for reaching new audiences and building influence. However, it can also be a liability. Just as social media has the power to strengthen a reputation, it also has the ability to tear one down. Social media giveth, and social media taketh away. As a church leader, you should be […]

Mistakes happen on social media every day—from autocorrect typos to epic fails. Social media changes so quickly it’s difficult not to occasionally mess it up. However, there are some common mistakes that churches make on social media that can be avoided. Here are a few of these errors and how to fix them. Only Talking […]

The good news about social media is anyone can interact with you. The bad news about social media is anyone can interact with you. Open access is the blessing and curse of online communication. Someone will eventually post something negative on your church’s social media page—it’s not a matter of if, but when. And it […]

We recently posted an article about creating a Facebook strategy for your church. A communication strategy is a solid place to start before diving into any social media platform. However, there are plenty more tips on how you can get the most out of your church’s Facebook page. Update the Cover Photo The big image […]

If you’re not careful, managing the social media accounts for your church can become a 24/7 job. The internet never sleeps and neither will you unless you set some clear boundaries. Boundaries exist for your own sake and sanity. They may seem counterproductive in the moment, but benefit you in the long run. Here are […]

One of the fastest growing social media platforms, Instagram is especially popular with younger audiences. This visually driven social media allows your church the opportunity to not only connect with its youth, but also to show what is going on within the church. Here are a few ways you can be effective on Instagram: Establish […]

How well is your church doing on social media? It’s hard to answer that question without any context or data to reference. Tracking basic digital metrics is the only way to reliably report social media success. Without data, you’re left with only anecdotal evidence and guesses. While intuition and luck may get you so far, […]

Twitter is one of the most popular social media platforms—however, it’s also one of the most difficult for churches to maintain. Tweets fly so fast and furiously, that most churches get flushed away in a stream of content. So how do churches use Twitter effectively? If you want to keep up a Twitter profile, you’ll […]

With over two billion users, Facebook has long been the dominate player in the social media arena. Facebook also provides an opportunity for your church to connect with its congregation on a personal level. Here are a number of best practices you can use to create an effective Facebook strategy for your church. Update Regularly […]

Some churches rely primarily on print newsletters to communicate ministry news. Other churches look to social media as their main communications platform. While both have their place in the church, a consistent email newsletter is a good compromise between both print and digital that allows you to effectively reach your audience. Despite an apparent decline […]