The world is in a very interesting state right now. There definitely seems to be a lot of animosity and hostility toward people who believe or think different things. We often see this played out in social media. Just scroll through your Facebook or Twitter feeds and you will see all sorts of arguments going on. No matter what you say or like, someone can be offended and have no problem arguing different points of view.
It is really unfortunate that there are less discussions and conversations going on and more accusations and arguments. Where this gets really tricky is with staffers at your church. Although each staffer will have different opinions and thoughts on subject matters people are talking about, a church has to be united in what is communicated. After all, when you sign on to work at a church, you do not just reflect you and your family. You are representing Christ and your church in what you communicate.
That is why it is very important to make sure your church staff is on the same page in regard to communication. Therefore, creating a social media policy for your church is a great idea. It is this policy that will ultimately protect your church and staffers.
How do you create a social media policy for your church? What should you be thinking about as you create it? Here are some ideas:
Have them line up with your church’s Core Principals.
Your church has a mission statement. It has a set of core values and beliefs. These core principles should be known to the staff, and your social media policy should include staffers representing these core principals in everything they post.
Set the Expectations.
Unless you state what is expected and it’s in writing and signed, there can be a lot of assumptions and loopholes that can get individuals and the church itself in trouble. That is why it is very important to set the expectations.
Make sure you cover all things digital.
Digital media is not just limited to social media. Make sure in your policy you include blogs, vlogs, and any other platforms the church staff might use so that whatever is expressed on those platforms lines up with your church’s views. Any social media missteps or mistakes by a staffer cannot just get them in trouble but can possibly bring down a church or ministry.
Make sure they represent your church and God effectively.
It is so easy to respond quickly to a comment or accusations. As Ephesians 5:1-2 says, we need to be imitators of Christ. That applies to everything we do, especially on social media. Make sure it is clear so staffers know they represent Christ and your church effectively.
[bctt tweet=”As Ephesians 5:1-2 says, we need to be imitators of Christ. That applies to everything we do, especially on social media.” username=”orangeleaders”]
Having a policy is important. However, it will take time. But it’s important to set expectations for staff behavior online.
Do you have a social media policy for your church or ministry? If so, what do you include in it?
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