Today it is very rare for someone not to be on social media in some capacity. They may not have accounts on all of the most popular social networks (Twitter, Facebook, Snapchat, Instagram or Pinterest) but they have at least one of these. Considering the amount of involvement and engagement on social media channels, it is important that you, as the church, use this to engage your attendees and encourage them to share.
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A great place to starting doing this is during your weekend services. There are so many opportunities for you during the weekend. Here are some:
For starters, make sure everyone is following your church on the social networks. As much as we assume people are following our church’s social media accounts, you would be surprised how many are not. So, have one of the ministers announce it during the service, and even have him or her encourage people to take out their phones at that time and “like” or “follow” specific accounts. It’s a simple first step but can be a great way to incorporate social media into your services.
Another way is to use YouVersion’s “Events” to have your notes available on mobile devices. That way, people can take a point or Bible passage shared during the sermon and post it on their social media accounts. Not only does this get people more actively involved in the sermon, it provides them a way to share. It is really simple. All you have to do is go to events.bible.com to get started.
You could also provide fun ways to get people to share. For instance, you can do a version of “Selfie Sunday” and encourage people to take selfies of themselves and share it on their social media accounts. They could post a picture, share their location and say something like, “What a great way to start my Sunday.” You can even use a hashtag to share but be careful as some hashtags, including #SelfieSunday include inappropriate content from some participants.
Lastly, make your social media accounts visible. In many ways, churches tend to hide their social media accounts. What does that mean? It means to print your account handles everywhere you can. Think about promotional emails or ads you see from businesses. They have their social media accounts all over the place. In the same way, your church needs to have your social media accounts clearly display in multiple locations. Put them at the bottom of emails, newsletters, your website, weekend programs/bulletins or whatever else you share with people at your church. You could also create a business card with all your social media channels on it and pass it out during or after the service.
Social media has powerful reach these days and, if used in creative ways, you can help reach more people for Christ. These are just a starting point for some of the options you can do to incorporate your social media channels into your weekend services. The more you can do this and provide opportunities to people attending your services to share about what is going on, the greater involvement and engagement you will get from those attending and be able to reach your community more effectively.
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