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What are the Top 10 ways to make your message stick?

Cara Martens
Cara Martens Wednesday February 23, 2011
<? echo $type; ?> What are the Top 10 ways to make your message stick?

I know you’re busy, so I’ve summed up an entire book in just one post using a top ten list! Be sure to check out the first and second entries this month about Made to Stick by Chip and Dan Heath, then we’ll finish up tomorrow with a few more go-to resources around this topic of communicating well.

1. Find the core—“There has to be message triage. If you say three things, you don’t say anything.”
2. The power of analogies—substitute something familiar to accelerate learning about something difficult.
3. Grab their attention– break a predictable pattern, plan an interesting surprise or give them a mystery to solve.
4. The Curse of Knowledge makes it hard for us to remember what it’s like not to know something.
5. Create a common language by providing a concrete experience that puts everyone in the same playing field.
6. Details are important because they boost the credibility of what you’re trying to say.
7. Context matters because the easiest way to make people care is to show the relationship between something they don’t yet care
about and something they do.
8. Don’t focus on the features; stress the tangible benefits—what’s in it for them right now.
9. Stories are powerful “edutainment” because they provide knowledge on how to act and motivation to take action.
10. If you get stuck on how to make your message really stick, look around and learn from one that’s not only stuck but is spreading.

Cara Martens can’t help but read, write and dream, so becoming the 252 Basics Creative Director and main researcher for all things Orange is a perfect fit. She taught for a decade in schools and led teams in creating experiences for the church. Cara and her husband, Kevin, are schooled daily by her five- and eight-year-olds on how kids learn best.