In 2011, more than half of all of Apple’s revenue will come from products that did not exist four years ago.
What amazes me about Apple is how it produces products that dazzle many of us over and over again. When I picked up my iPhone 3Gs last summer I thought – I don’t know how the phone could get any better. But Apple wasn’t thinking that at all…they were already working on the iPhone4 (and likely now are reimagining far beyond that). iPad lovers – be sure the iPad2 is already in development.
Sometimes I think if the church ran Apple, we’d still be trying to build momentum around the first generation iPod we designed over ten years ago…watching the declining market share and blaming consumers for not being as excited as they were about them a decade ago. We wouldn’t have produced any new ideas in the last decade…we’d just have one approach we were counting on to work forever. That’s not innovation.
How do you create a culture where innovation thrives, where no one is satisfied with the status quo? I love these four principles Mark Federman outlines:
See what isn’t there. • Think what no one else can think. • Do what no one else dares to do. • Multiply your mind by giving it away.
Summer is a great time to brainstorm what’s coming NEXT in your ministry- to experiment and innovate for the fall. Leaders are evaluating to see what needs tweaking or upgrading, realizing they can’t afford to stay the same. A good way to assess is the Think Orange Handbook.
So what new things are you dreaming up, wanting to try? What area needs a facelift or even an overhaul to be more attractive or effective in reaching the next generation?